Reliance Retail and famous designer Manish Malhotra have announced a strategic partnership to acquire a 40% stake in Malhotra’s MM Styles Pvt Ltd.

The coming together of Reliance Retail and Manish Malhotra’s label has been described as a foray into a larger lifestyle consumption portfolio. The designer’s reputation which extends to global fashion capitals and onward would be used to further the brand’s presence in India as well as internationally.

“Our strategic partnership with Manish Malhotra is anchored on our immense respect for his craft and our deep commitment to Indian art and culture. Being an entrepreneur, Manish the man behind the brand, has always been nimble and ahead of his times,” said Isha Ambani, Director, Reliance Retail Ventures Limited.

“Besides physical retail expansion, the partnership will work on creating a strong technology backbone for the business, developing physical and experiential e-commerce opportunities,” the company added.